During her interview with The Breakfast Club on Thursday, Remy Ma was asked by show host DJ Envy about the release date for her forthcoming full-length album on Columbia Records.
Remy refused to provide a concrete date, stating that an album is never really done until it's actually released to the people, but she did use the question as a springboard to discuss the importance, or lack thereof, of albums in general in 2017.
"I feel like a lot of times with artists, we focus on the album, the album, the album. Like, no one really cares about the album. They care about each particular record," Remy said.
While it's true that albums have been dying in the name of prospering playlists, and one big single can take an artist to a playlist place that an entire body of work will never travel, to say that no one cares about albums is both inaccurate and a gross overstatement. People still care about albums—particularily, hip-hop albums—but, at the same time, music consumption behavior around the world has changed dramatically over the past decade.
"When you look at somebody like Chris Brown—whose on my album, and I love him to death—he puts out 45 records, it's because he wants those streams. He wants to be Gold in two days," Remy added. "You gotta think a little bit smarter now."
Remy's right; artists and labels do need to think smarter. But gaming the system by releasing bloated projects just to earn a certification in the first week and debut at the top of the Billboard 200 is disingenuous and hollow.
Ultimately, the album vs. project playlist vs. singles argument boils down to each individual artist. Creating a memorable, impactful, replay-worthy body of work isn't something every artist is capable of doing. There's no shame in being known as a singles artist and not an album artist, either. But just because you're one doesn't mean the masses don't still crave the other.