Sonny Digital has been a part of the early career success of artists like 21 Savage, Future, ILoveMakonnen and others, but according to the veteran Atlanta producer, once these artists blow up, his phone stops ringing for work.
This past Saturday, in a slew of frustrated tweets, the 26-year-old railed on rappers and producers who he has helped to achieve success and notoriety but have since gone ghost. In turn, this has led Sonny to not only question which artists he should work with moving forward but whether or not he wants to work with anyone at all.
It would be easy to dismiss Sonny's remarks as nothing more than a frustrated producer letting off a little steam on social media, but one look at his discography proves he's telling the truth.
Sonny produced nearly all of 21 Savage's independently-released Free Guwop EP in 2015, which includes the Platinum-certified single "Red Opps," yet since 21 blew up, Sonny only landed one co-production credit ("Bad Guy") on Savage Mode and nada on Issa Album.
Likewise, from 2011 to 2012, Sonny produced YC's "Racks" featuring Future, as well as Future's "Same Damn Time," with the former earning a Gold certification, but since 2015's DS2, on which he had two co-production credits ("Groupies" and "Blow a Bag"), no Sonny beats have appeared on any of Future's full-length projects since (Purple Reign, EVOL, FUTURE,HNDRXX, SUPER SLIMEY).
Producers often align with an independent or newly-signed artist who they believe in and produce for that artist for pennies on the dollar because they want to grow with them and be a part of their journey. Yet, after that artist reaches critical acclaim, scoring a bigger production budget in the process, instead of paying them back for their initial belief, they simply move on to work with a newer, more prominent name.
For those keeping score at homes, yes, both record labelsand artists like to fuck over producers.
We have been in touch with Sonny Digital over the past few months in an attempt to lock down an interview with the veteran producer, but we haven't been able to solidify a commitment. Hopefully, that changes after this story is published.