Artists might say that they don't pay attention to social media, but they do. Really, they have no choice.
Aside from the JAY-Zs, Eminems, J. Coles and Kendrick Lamars of the hip-hop world, upper 1% superstars who can maintain a shallow footprint on social media and continue to remain successful, platforms like Twitter, Instagram, Facebook and Snapchat have all become essential tools for the modern-day recording artist to communicate with fans and share new content.
While communicating directly with fans is great, it can also be a real bummer when that communication is steeped in negativity. Just ask Big K.R.I.T., who, in a new interview with REVOLT, opened up about the effect those comments have had on his psyche and how they led to the depression and alcoholism he covered on his new album.
"I’m one of those people, there can be a thousand great comments, and I’m going to focus on the negative one, and I’m going to want to know why," K.R.I.T. told REVOLT. "Because we all want to be loved, and liked, and admired. It doesn’t matter whether you make a massive amount of money, or whether you’re barely making it by. The interactions you have with people affect you tremendously, and the amount of people you have those interactions with. It’s very easy to say, ‘I’ve got my brick wall up, I don’t care what they say, bad publicity is still good publicity.' But when you get home, and you think about what they said about you, pictures that was posted about you, how people don’t like you—bruh, that’s going to play on your psyche no matter what."
For years, fans viewed their favorite artists as upper echelon beings operating on a higher plane. But they're not. They're humans. Some are supremely talented and very wealthy humans, but at the end of the day, they're still humans, with real lives and real emotions and real sensitivities.
"I can’t speak for all the artists out here, but I know that personally, it is for me, and I’ve had conversations with other artists and they feel the same way," K.R.I.T. added.
And he's right. Big K.R.I.T.'s admission follows similar revelations from Pro Era MC Joey Bada$$, who threatened to quit social media to work on his last album, and Atlantic Records signee Joyner Lucas, who recently penned an open letter about how much social media "fucks up his mood."
Although there isn't a solution to keep the devil off social media, the mute and block functionalities do come in handy.