Rich The Kid Landed Kendrick's Guest 16 Because He Was Recording Next Door
Collaborations come about in a variety of ways—through friendship, friends of friends, label A&Rs and even social media connections—but sometimes, they are just a product of right place, right time.
For instance, take Rich The Kid's Kendrick Lamar-assisted single, "New Freezer." Originally, the record featured guest spots from A$AP Ferg and MadeinTYO, but when Rich found himself next door to Kendrick at Interscope's in-house recording studio, he was suddenly presented with the opportunity to call an audible.
"He was working on his DAMN. album when I was working on my album at Interscope's studios," Rich The Kid explained during his interview on Ebro In The Morning. "He came in [to my studio] and asked me to hear some records. So I played him 'New Freezer,' I [had] recorded it two-three weeks [prior] at Quad [Studios] and I played it for him—it was the first record I played him—and he was just like, 'Yo, this is crazy, can I get on this?'
10 Rappers You Should Know Right Now
Tap into GANG51E JUNE, Marley Fox, YwmZay, Girll Codee, DaBoii and more.
5 New Songs You Need to Hear on Audiomack
Press play on new songs from Burna Boy, Muni Long, Projexx, Becky G, and Dende.
Here is Kendrick Lamar, the biggest rap artist in the entire world, humbly asking Rich The Kid for permission to jump on his record with a 16. Imagine that.
Though his recollection of when the original version of "New Freezer" was first recorded might be off—Rich The Kid first started teasing a collaboration with Kendrick in January—his decision to dump his original guests in favor of Lamar, whose participation also helped to land Dave Free of The Little Homies to co-direct the video with Jack Begert, turned out to be a great decision.
Sadly, despite Kendrick's participation, the record isn't very good.
