In March, Griselda Records MCs Westside Gunn and Conway inked a distribution deal with Eminem and Shady Records. In a new interview with Consequence of Sound, Conway explained why the pair decided to sign on the dotted line.
"With Paul and Em, you know, behind me—shit, the sky’s the limit I believe," Conway told CoS. "That’s why I did the deal. I feel like niggas was already off and running. I was my own entity, and I really laid my ground, paved my way with my bars, with the shit I’m spitting, the music I’m putting out, a lot of freestyles I’ve been killing and all that. My mind state going into it was I’m just going to keep doing what got me to this point. And to let them work they magic and do what they do best."
More often than not, when an artist with an established sound signs a major label deal, the record company investing in that act will either subtlely or overtly try to dictate their musical direction. For Conway, who described the opportunity to work with Eminem as "winning the Super Bowl" for their native Buffalo, signing meant retaining full creative control and doing more of exactly what granted them the opportunity to sign with Shady in the first place.
The first taste of Conway the major label artist will come in the form of his debut, Grimiest of All Time, which will feature contributions from 9th Wonder, Alchemist, Statik Selektah, Daringer and Royce da 5'9".
Conway and Gunn aren't the only new additions to the Shady Records roster, either. In October, the heels of his blistering freestyle performance the BET Awards, Eminem announced that the label had also come to terms with Compton MC Boogie.