When dvsn first arrived on the proverbial scene in late 2015, their introduction to the masses as Drake's newest OVO Sound act was shrouded in mystery. Eventually, the world learned that dvsn was a duo consisting of singer Daniel Daley and producer Nineteen85, but the pair has never bum-rushed the spotlight.
On Tuesday, in a rare interview with Ebro Darden on Beats 1, Daley and 85 explained why they prefer to remain in the shadows, allowing their music to do most of the talking.
"We try to keep our music so honest that we feel like people find a way to connect to us through that," Daley said. "So they don't feel like, "Oh I'm completely disconnected from these guys.'"
85 continued: "I think with social media today it's so easy to like overexpose yourself and do way too much. So I think I'd rather people think we didn't do enough than people [think] like, 'Ah these guys are doing too much.'"
For those who'd like to believe that dvsn has taken up this practice because of their affiliation with and signing to Drake's OVO Sound label, not so fast. While Drake has taken the duo on tour around the world, giving them a platform that they'd never have access to with him, the label traditionally hasn't spent a lot on marketing and promoting any of its artists not named Drake.
We often discuss artists saturating the marketplace with new music (oh, hey, Gucci Mane), but in 2017, social media posts and interviews are pieces of content available for mass consumption not unlike singles. Limiting the amount of content—music or otherwise—that reaches the masses isn't a strategy that all newer artists should be encouraged to employ, but Daley and 85 believe that the best way to communicate with fans is through their two full-length albums.