Travis Scott on Being an “Album Artist”: “I Don’t Really Do Singles”

“I don’t try to make [music] for anybody else."
Author:
Updated:
Original:

Travis Scott has, to date, entered the Billboard Hot 100 a total of 20 times, but according to the 25-year-old artist-producer, crafting hit singles isn't really his bag.

“I don’t try to make [music] for anybody else. I don’t really do singles,” he told Alex Gale in an interview with Billboard.

While Travis' declaration that he's an "album artist" might fly in the face of his past charting success, as Gale points out in the Billboard feature, only seven of his Hot 100 entries feature Travis as the lead artist. "Antidote," the second single off Scott's 2015 album Rodeo, is his highest-charting solo entry to date, peaking at No. 16 in December 2015, and that song wasn't even supposed to appear on an album until its popularity as a loose release prompted its inclusion in the final tracklist.

Scott is currently signed to Epic Records—who has past been accused of manipulating streaming service playlists specifically push singles—but based on Gale's conversation with label president and industry veteran Sylvia Rhone, it doesn't sound like the label is pushing Scott to be someone he's not.

“Unlike a lot of artists who think it’s just about putting out commercial records, Travis was always true to himself,” Rhone explained to Gale. “He was always less concerned about radio hits. He embraced his core fans.”

Scott isn't the only major label artist who has recently spoken out against making music that only plays into the hands of the playlist-driven singles culture that the industry has used to generate billions in new money. Vince Staples, who is signed to Def Jam, has been following this approach for several years, as has Aftermath signee Anderson .Paak.

Fresh off the joint release of his Huncho Jack, Jack Huncho collaborative album with Migos member Quavo, Scott is preparing for the still-pending 2018 release of his third solo studio album, Astroworld

Related

DJBooth_logo2x

Quavo & Travis Scott "Almost Done" Recording Collab Album

If this union sounds anything like their past work together, fans will be in for a real treat.

DJBooth_logo2x

Travis Scott Shot Four Videos for "Goosebumps" in Quest for Perfection

"It wasn't what I was envisioning when I made the song in my bedroom."

DJBooth_logo2x

Travis Scott Tells VIP Concertgoers on Phones to "Take Your Ass Home"

"You don’t get no VIP motherf*ckin’ show texting on your phone..."

DJBooth_logo2x

Mike Dean Explains Why Travis Scott's Music Has Seen a Rise in Popularity

The veteran engineer and producer has had a front-row seat for Travis' climb to bona fide superstar.

DJBooth_logo2x

Travis Scott on Drugs Enhancing His Creativity: "I Am a Drug, Sober"

"I think that's weak people need all that weird shit just to, like, tap into their fucking brain."

DJBooth_logo2x

Travis Scott Describes the Moment He'll Know His Music "Became Wack As Shit"

There is one easily recognized career marker that will tell Travis his music and performances are no longer cool.