Skip to main content

Matt Ox on Eminem: "It's a New Wave Now, It's Not on That Bars Stuff No More"

"There’s melody rap and there’s bars rap."
matt-ox-eminem-comments.jpg

Philly rapper Matt Ox might only be 12 years old, but he seems to believe he has has a firm grasp on what classification of hip-hop is and isn't appealing to youth like him.

In a new interview with MONTREALITY, Ox, who inked a deal with Warner Music in 2017, attempts to break down the appeal of both "melody rap" and "bars rap," and in doing so, tries to explain why Eminem is no longer appealing to kids his age.

“I mean, Eminem he’s tough, but for me, rap can go two ways: there’s melody rap and there’s bars rap," Ox said. "For bars rap, he’s one of the top [emcees], but for melody rap, I wouldn’t say that. For the new wave, not at all, but for the older days and that bars stuff, yeah he’s a legend for real. At the end of the day, it’s a new wave now, it’s not on that bars stuff no more.”

Scroll to Continue

RECOMMENDED ARTICLES

5-Albums-Header--11-

5 New Albums You Need to Hear This Week

Selections include BIG30, Baby Tate, Kenny Mason, Show Dem Camp, and EKKSTACY.

am-world-top10-sept-16x9@2x

10 Rappers You Should Know Right Now

Our latest selections include Jay Fizzle, Goldenboy Countup, Sampa The Great, Philly Goats, and Pretty V.

Header--23-

How EKKSTACY Beat Writer’s Block to Make His Best Album

Pop anti-hero EKKSTACY finds his aggressive voice on his new album, 'misery.' He breaks down his journey through writer's block for Audiomack World.

Ox also said he "rocks" with Eminem and enjoys his "older stuff." For reference, Ox was born in 2006—two years after Eminem released his fifth full-length album, Encore.

In as much as I have had a very hard time taking him seriously as a rap artist, Ox makes several salient points. While Eminem has produced countless records that appeal to a Top 40 crowd, his material isn't rooted in the melodic approach that is currently dominating Billboard (Drake, Migos, Future, etc...). This is perhaps, sadly, why his latest album, Revival, has produced a grand total of one "hit" record, which is a pop joint centered around a guest appearance by chart mainstay Ed Sheeran. 

Unfortunately, Ox capsizes his own ship by claiming that hip-hop's current generation has proven that "bars stuff" no longer matter.

Sure, any Pump, Purpp or Harry can sign a record deal in 2018 as long as they've built up enough social clout and "cultural relevance," but in order to build and sustain a career, to have more than just a moment of time on the internet, bars are not only a necessity in rap but a requirement. That Kendrick Lamar and Tyler, The Creator, both lyrically-driven artists 30 and under, earned Best Rap Album nominations at the 2018 GRAMMY Awards is proof positive that bars make stars that shine brighter than the rest. 

Related

Header--23-

How EKKSTACY Beat Writer’s Block to Make His Best Album

Pop anti-hero EKKSTACY finds his aggressive voice on his new album, 'misery.' He breaks down his journey through writer's block for Audiomack World.

Best-of-the-Week-Header--12-

5 Songs You Need to Hear: Best of the Week

Press play on new releases from GloRilla, Black Sherif, Protoje, Bella Shmurda, and Armani Caesar — available for stream on Audiomack.

Header--22-

Exploring Young Jonn’s Reinvention

Producer-turned-singer Young Jonn made a career of hits for African artists, now he's taking center stage. He breaks down his career journey for Audiomack.

5-Albums-Header--10-

5 New Albums You Need to Hear This Week

BigWalkDog, CKay, D-Block Europe, Nailah Blackman, and Muni Long all released new albums you need to hear.

Best-of-the-Week-Header--11-

5 Songs You Need to Hear: Best of the Week

Press play on new tunes from Wizkid, G Herbo, Ayra Starr, Kaash Paige, and Ayoni.

Header--21-

yvngxchris Went From Recording on Earbuds to Viral Star

Rapper yvngxchris started off making songs on iPhone earbuds. Now, he's signed and constantly going viral.