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Rick Rubin Explains What Drew Him to Work With Towkio

"...it takes you on an adventure."
Towkio

Towkio, staring deeply into the future. 

Chicago rapper Towkio, back on earth and celebrating the release of his debut album WWW., sat down for an interview this morning with Zane Lowe on his Beats 1 show on Apple Music. 

During their one-on-one, Lowe dialed in legendary producer Rick Rubin, who last year signed Towkio to a record contract with his American Recordings. Rubin, who executive produced WWW., waxed poetic about his 24-year-old signee, explaining, in detail, what attracted him to Towkio and what makes his music so unique.

"Just when I heard the music I felt it...First of all, I love his voice and his flow but really, musically, it takes you on an adventure," Rubin told Lowe. "There's some more avant-garde, harder things that I really like and there's some more kind of beautiful almost acoustic moments that are unusual in hip-hop. So I liked the whole broad range that he showing." 

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The use of the word avant-garde, which, by definition means "favoring or introducing experimental or unusual ideas," could scare off prospective fans, but Rubin believes the music speaks for itself.

"Listen to the music see if it's for you," he added. We don't push anything on anybody we just try to turn people on to shit that we like and hopefully people find stuff that means something to them like it does to us." 

To hear more of Towkio, on Tuesday, February 27, the artist will be the musical guest on The Tonight Show Starring Jimmy Fallon.

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