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J. Cole's 'KOD' First-Week Sales Projections Are In & They're Impressive

Cole is on pace to easily record the biggest week of 2018 for a rap album.
J. Cole KOD album, 2018

J. Cole is likely having a great Monday. 

According to HDD, Cole's newly-released album, KOD, is projected to move between 375-390k equivalent album units, with 140-155k coming from pure sales—easily the biggest week of 2018 for a rap album. Currently holding that title is Cardi B, whose debut album, Invasion of Privacy, moved 254k SPS units in its opening week.

While Cole's projected first-week sales total is impressive by 2018 standards, short of a sizable miscalculation by industry prognosticators, it will come in well below his last album, 2016's 4 Your Eyez Only, which moved 492k equivalent album units, of which 363k were pure sales.

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In related news, J. Cole now holds the Spotify record for most first-day U.S. album streams (36.6M), as well as the Apple Music record for most album streams in 24 hours (64.5M).

KOD, released via Dreamville/Roc Nation/Interscope, is currently the No. 1 album at iTunes across all genres.


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