On Wednesday, the NFL announced a new policy that will require on-field players and personnel to stand for the National Anthem, a direct response to the countless players who, over the past two seasons, have protested police brutality and racial inequality during the anthem by taking a knee.
In the aftermath of the announcement, veteran MC/producer El-P, one-half of the acclaimed duo Run The Jewels, revealed that when the league approached him earlier this year about playing RTJ3 single "Legend Has It" during the Super Bowl, he and Killer Mike said no "because fuck them."
Knowing fans would question the decision, El-P elaborated on the opportunity the league presented, which, he says, was a non-paid, promotional-only offer.
Had El-P and Mike agreed to let the NFL play Run The Jewels during the Super Bowl in February, with zero monetary compensation, the agreement would have fallen in line with the league's longstanding decision to be openly cheap.
In response to the news that the league did not pay for Lady Gaga's 2017 Super Bowl halftime show performance, NFL executive Brian McCarthy told Digital Music News: "The NFL covers all costs associated with the show and does pay the performers union scale. There is not an appearance fee, but the artists are indeed paid union scale."
Just because RTJ said no to the NFL doesn't mean they weren't able to cash in during the Super Bowl. "Legend Has It" was used in a cross-promotional commercial for Lexus and Black Panther, which premiered during the big game.