There's only one constant in hip-hop: complaining.
In January, when Migos released their 24-track Culture II album, the general consensus among fans was that the project was too long and bloated. Five months later, Pusha T has delivered his long-awaited new album, DAYTONA, which stands at only seven tracks, and the general consensus among fans is that, while impressive, the album is too short.
In the first episode of King Push Radio, which will air later today on Beats 1 on Apple Music at 1 p.m. EST, Pusha explained why the five new Kanye West-produced albums—DAYTONA, Kanye West (June 1), Kids See Ghost (June 8), Nas (June 15) and Teyana Taylor (June 22 or 29)—are each seven tracks in length.
"A lot of people ask, 'Why only seven songs?'" Pusha said. "Man, if we can't kill you in seven songs, we don't really need to be doing the music. G.O.O.D. Music is always known for going against the grain. I feel like right now, everyone has 20 songs on their album, 18 songs on their album. And it's like, for what? With us, you know it's quality over quantity. That's what we about."
Well, there you have it, folks. Rather than producing playlist-length efforts in the name of earning RIAA certifications and debuting atop Billboard charts, West and his artists have made the calculated decision to craft compact bodies of work, with the aim of delivering a skip-free experience.
In the case of DAYTONA, G.O.O.D. Music is batting 1,000.