It’s Beyoncé and JAY-Z’s world, and we’re just streaming in it. Per Hits Daily Double, the couple’s first-ever collaborative album, EVERYTHING IS LOVE, is on pace to move 120,000 units in its first week. They're rivaled only by 5 Seconds of Summer, an Australian arena pop band made for glossy magazine covers, and their album Youngblood, which is currently projected to move an equivalent number of equivalent album units.
It should be noted that EVERYTHING IS LOVE was initially released as a TIDAL exclusive on June 16, which means the album will have had one less day in the current sales cycle and was not immediately available to rack up plays across every streaming platform.
Both totals are impressive, to say the least, but with the murder of XXXTentacion on Monday, June 18, there is uncertainty over whether or not either act will debut at No. 1.
As we have witnessed in the past, sudden artist deaths usually lead to spikes in album streams and sales, and you needn’t be a legacy act like Prince or Michael Jackson to have your death mobilize your fanbase. In the case of XXXTentacion, his fans were already zealots.
It is also worth noting that Spotify is currently promoting XXX's work in a memorial playlist. This comes after the company initially removed his music from their editorial playlists, before eventually rolling back the policy.
How Spotify’s promotion of XXXTentation will impact the charts remains to be seen, but everything might not be love by the week’s end. Should XXXTentacion’s back catalog amass enough streams or 5 Seconds of Summer's music move enough fans, it would be the first time a Beyoncé record did not have a chart-topping debut.