It’s still Drake’s world and we’re just streaming in it.
No doubt assisted by the viral dance challenge, Drake’s BlaqNmilD-produced “In My Feelings” generated an astounding $543,817 in sales and streaming revenue last week.
How does a single song rake in more than half a million dollars in just seven days?
Per Hits Daily Double, here’s the breakdown: “In My Feelings” sold 114,600 copies, which translates to $104,267 in sales revenue. The song was streamed 60,795,000 times, generating $430,551 in streaming revenue. Add those totals up, and Drake (and his record labels Cash Money and Republic) has a small fortune on his hands.
The second highest-earning song this past week, also a Drake song, was “Nonstop,” which generated $179,054, broken up into 6,100 sales and 24,603,000 streams. Drake’s “Nice For What,” which grossed $142,459, was the seventh highest-earning song, with “Don’t Matter to Me” following as the eighth.
If Drake wanted to shoot another “God’s Plan” type music video, now would be the time.