Kanye West's "I Love It" Is His Biggest Hit Since 2015

Thank you, Lil Pump.
Author:
Publish date:

The enigma that is Kanye West continues to confound his audience, but that audience is still listening. At least, they are listening when the right song and viral video comes along.

In fact, Kanye's latest single is his biggest hit in years. "I Love It," his oddly infectious and anti-serious collaboration with Lil Pump, may have produced mixed reactions, but based on the Billboard Hot 100, it's West's highest-charting single since 2015, when he teamed up with Rihanna and Paul McCartney for “FourFiveSeconds.”

“I Love It,” released on September 7, debuted this week at No. 6 on the Hot 100, two spots shy of the No. 4 peak of “FourFiveSeconds” in February 2015. Ye's only other entry into the top 10 since then came this past June, when ye lead single “Yikes” peaked at No. 8, making it Kanye West’s second biggest hit of the year. 

Prior to the release of "FourFiveSeconds" at the beginning of 2015, Kanye West’s previous biggest hit would be 2011’s “Ni**as in Paris” with JAY-Z. The track peaked at No. 4 on the Hot 100 that year.

While we like to imagine Kanye as a monolith of talent and hip-hop culture, these statistics put into context that Kanye West the icon has more all-time pop culture reach than Kanye West the hit-making rapper. 

Influential as he may be to all of rap, from production to style, it seems that outside of the hip-hop sphere and without the behemoth of streaming, mainstream fans have mostly struggled to connect with Ye over the past half-decade.

For more sponsored hip-hop video content like this, subscribe to the ADM YouTube channel here.

Related

The-Dream, 2019

The-Dream Loves Critiquing JAY-Z & Kanye West

The-Dream on why "the easiest place to be is in a room with a Kanye, Rihanna, JAY-Z, Beyoncé."

20 Biggest First Weeks for Hip-Hop Albums in 2018

20 Biggest First Weeks for Hip-Hop Albums in 2018

These are the biggest rap albums of last year.

Kanye West, 2018

Kanye's Ghostwriter Is Upset Kanye Outed Him on Twitter

Pardison Fontaine wants to be known for his bars, not his writing credits.

DJBooth_logo2x

Making Sense of Kanye West's Confusing 2015

So....is it still Yeezy season, or........?

Kanye West’s ‘ye’ Projected as Fifth Highest Hip-Hop Opening Week of 2018

Kanye West’s ‘ye’ Projected as Fifth Highest Hip-Hop Opening Week of 2018

Early projections have ‘ye’  moving 175-190k total units.