The thing about fans is, we’re greedy by nature. When leaks from our favorite artists hit the internet, people scramble to get them downloaded before the songs are taken down. Yet, as Young Thug’s trusted engineer Alex Tumay explains, leaks actually hurt fans in the long run.
“Any time a song leaks, it’s pretty heartbreaking,” Tumay told Noisey in regard to On the Rvn standout "High" leaking weeks before its official release. “People don’t understand that the financial interest goes away. That’s not what decides how the song gets released or if it gets released, but it definitely has a lot of weight. The social and general impact of the song is lessened by a leak. It might help in some ways but it hurts overall pretty severely, in that there’s no surprise to that songs [sic] existence when it comes out after a leak. This song is so important to everybody on the team that there was no way that was going to stop it from getting an official release.”
How EKKSTACY Beat Writer’s Block to Make His Best Album
Pop anti-hero EKKSTACY finds his aggressive voice on his new album, 'misery.' He breaks down his journey through writer's block for Audiomack World.
There’s the rub: fans get their beloved music early, but at the cost of potentially getting an official, finished CDQ release. Songs may be left out of conversations, or worse yet, entirely off of albums and streaming services. Entire rollouts might even be compromised in the name of a lack of patience.
This isn’t the first time Tumay is bemoaning leaks, either. In 2015, he issued a series of tweets over the heartbreaking status of Young Thug and Rich Homie Quan leaks. As managing editor Brendan Varan wrote back then, this was and remains Tumay’s craft on the line. No matter how antsy fans are for new music, it is in their best interest to simply wait and let the magic happen.
For more sponsored hip-hop video content like this, subscribe to the ADM YouTube channel here.