It has already been a banner year for rappers Gunna and Lil Baby, but with the impressive first-week projections for their collaborative album Drip Harder, the duo seems to just be scratching the surface.
Per Hits Daily Double, Drip Harder is projected to move 115,000 to 125,000 album-equivalent units (sales plus streaming) in its first week, with 5,000-7,000 coming from pure sales. If these high-end projections are correct, that would mean the duo are about to score a bigger opening week than Beyoncé and JAY-Z's collaborative album as THE CARTERS, EVERYTHING IS LOVE, which moved 124,000 total units.
Two of trap’s most exciting new artists outdoing the first family of hip-hop might have a lot to do with Bey and Jay releasing EIL as a two-day TIDAL exclusive, and that album's Saturday-night release, but numbers are numbers, and Lil Baby and Gunna's projections are impressive enough to slot them somewhere in the 16th to 18th-highest hip-hop opening week of the 2018 calendar year.
Whether or not the duo beats out THE CARTERS, this will be the fourth Quality Control project to land in the top 30 of highest-selling opening weeks for hip-hop albums, joining Migos’ Culture II (200K), Lil Baby’s Harder Than Ever (71K), and Lil Yachty’s Lil Boat 2 (64K). One thing is certain: QC clearly knows what they are doing.
Also of note, HDD is projecting Sheck Wes' MUDBOY will move 24,000 to 29,000 album-equivalent units, with 1,000 to 2,000 expected pure sales.
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