Artists are sensitive. It comes with the territory. Just ask J. Cole, who, during an impassioned speech at a recent KOD Tour stop in Montreal, admitted that while he was coming up, so-called “Twitter A&Rs” hurt his feelings by maintaining Jermaine had nary a hit to his name.
“It was a lot of talk and conversation happening on the Twitters,” Cole began. “Yeah, I said 'Twitters' n***a, just process that. That's what I said. It was a lot of talk that was happening, and it was happening amongst this group of people called Twitter A&Rs. Now, what's a Twitter A&R? Have you heard of that, sir? All he do is sit on Twitter all day and talk about rap music. Who album came out, who shit trash, a lot of emojis. Don't even worry about it.
“The conversation that these people was having, it sounded like this: 'Yo, I fuck with J. Cole. I fuck with J. Cole, but you know what his problem is? This gon' be his downfall. He ain't really got no hits. He don't know how to make no hits. He don't have no hits, so he gon' be fucked in the game 'cause he don't have no hit records.' Yeah, it hurt me. I was like, 'Damn, why they say that? Maybe they right?' Montreal, we know now, on some humble shit, I got a couple.”
No wonder Cole says this social media shit is not real.
Since the start of 2017, the Dreamville head honcho has had four top 20 records on the Billboard Hot 100: “Neighbors” kicked things off at No. 13, “KOD” peaked at No. 10, and “Deja Vu” and “ATM” just missed out on a top-five spot, peaking, respectively, at No. 7 and No. 6. He’s got hits now.
Now, in fairness to the “Twitter A&Rs,” it is difficult to sustain a mainstream career without a hit record, but at present, J. Cole has more Platinum plaques than most “Twitter A&Rs,” so, who really knows what they’re talking about at the end of the day?
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