“Statistically, a rapper’s career lasts two to four years,” he began. “I’m three years past that mark. I’m not dependent on music or fashion or acting, they all come together. I’m not one of those rappers who gets money and fucks it up. All my money goes to developing some kind of product or invention, or it’s for music or film. Look at me, I’m not frivolous. I don’t buy clothes. I get them at my favourite price — free 99… I do buy jewellery… But then I tell myself, 'Hey, I’m a rapper!'"
As with most people, the good comes with the bad in this bit of business advice. In terms of investing in yourself, A$AP Rocky is absolutely right. Whether you’re an international star like himself or G-Eazy, or an indie powerhouse like Noname, putting your money back into your creative pursuits is a surefire way to make it last.
Hip-hop is a fickle thing, most of these rappers are not rich, and often one hit will not generate enough money to sustain a full career. That is, unless an artist makes his or her money work for them as Rocky suggests in his interview.
A$AP Rocky speaks from the same savvy place as Cam'ron, who knows he cannot rely on "moment" money to keep himself afloat. Rappers of every caste, from French Montana to Royce Da 5'9'' are constantly thinking about their investments and turning their careers into self-sufficient entities. The main trend across most rap business advice? Bet on yourself, always.
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