Eminem can sell anything. We’ve known for a long while now that Eminem albums are perfectly inelastic products, but just how much Eminem can sell seems to always catch us by surprise.
Per chart data, Eminem’s surprise 10th studio album Kamikaze is now the best-selling rap album of 2018 in the United States, with 406,000 pure sales.
In 2017, Kendrick Lamar’s DAMN. (910,000 pure sales) and Drake’s More Life (363,000 pure sales) held the top two spots of the year respectively. Of note, Lamar’s first week pure sales (362,000) are just shy of Drake’s total pure sales for 2017. It goes without saying, but Kendrick Lamar’s DAMN. had the highest pure sales first-week of 2017.
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