Remember Pimp My Ride? Great show, but as it stands, not so great for Xzibit’s rap career. In a new interview with The Breakfast Club, the West Coast OG broke down how hosting the show actually stunted his growth as a musical artist, but did help his notoriety in other, more eccentric ways.
“I was already getting my cars done at West Coast Customs. The producer, Rick Hurvitz came in and asked if I wanted to host a show. I had never hosted anything before, so it just happened to happen like that. It wasn’t anything planned… In the beginning, I felt like it hurt my career because I wasn’t able to tour. I wasn’t able to continue building Xzibit as an emcee. It, all of a sudden, almost became bigger than the music. It was worldwide, and it was MTV, it was on these networks that were pushing it around the world, more than they were pushing my music.
“In the beginning, I felt like it hurt. I love hip-hop, I love being here. I love creating it. I love being a part of it. When it was Pimp My Ride, it became, like, soccer moms and shit like that coming up and really recognizing me. Now, as I look back at it, I feel like, regardless of whether people know me for TV, music, or film, I’m just glad to be recognized.”
Well, at least Xzibit got the soccer mom demographic locked in early! Funnily enough, a Pimp My Ride type of show, something memeable and potentially viral, something that can stir up Twitter conversations, is close to becoming a necessity for upcoming artists. The way music moves now, the tours and the distribution of the songs is only but a part of the hustle to get our attention. If Pimp My Ride premiered today, perhaps Xzibit would have been singing a different tune, perhaps not.
Though his ultimate perspective is a good one, that is, he is happy to be recognized and regarded no matter what the platform, the lesson here is that not every opportunity is a good one. Diversification is how a business survives, but only to a certain point. Don’t put all your eggs in one basket, but be choosy with the baskets you’re using to nest your career.