Publish date:

Offset Explains Why He Won't Be Sharing His Solo Album Title

"Yes, I am releasing a solo record. And no, you can’t get a title."

Offset wants to be in charge of Offset. He wants to give fans "content." In a new interview with i-D, the rapper explained why, as i-D so noted, controlling his narrative is important to him, and consequently, why he will not be releasing the name of his debut album.

"Yes, I am releasing a solo record," he began. "And no, you can’t get a title. Nowadays, we’re drowned in a constant flow of information. You get tons of content without having to do a thing, it’s just getting to you non-stop. I want my album to come out when the time is right, and the way I see it a title is already one piece of information too many. I don’t want people to be projecting anything into it before the album’s even out, whether it’s their wishes or their opinions. I take my time because I want to be sure it all makes sense."

There's a lot of brilliance packed into this answer. For one, Offset likely saw the hype-to-flop transition of his fellow Migos' debut albums, and hopes to avoid that. If you can stave off building up outlandish expectations for a record, there is a lower chance of letting people down when release day arrives.



Lil Poppa Counts His Blessings

Lil Poppa is a reluctant rap star. The Jacksonville native speaks with Audiomack about his success.


10 Rappers You Should Know Right Now: July 2021

Kali, BigWalkDog, Cico P, and BoofPaxkMooky are among the 10 new rappers you need to know on Audiomack.


Amindi Won’t Be Boxed In

Rapper and singer Amindi refuses to be boxed in. She breaks down her new EP, 'Nice,' for Audiomack.

Secondly, Offset is right to assume that people in the social media era will pull a lot out of a little. If he releases his album title, suddenly 10 articles will spring up explaining what the album title means in relation to music no one has heard. That builds even more expectations for fans, and that seems to be what Offset is wisely attempting to avoid. 

Wanting his album to make sense, too, is admirable. There's a level of restraint to this answer that implies Offset is taking his time—perhaps even exercising quality control—to perfect his product rather than ride a wave. Sadly, as much as he'd like to avoid it, that idea in and of itself gives us raised expectations. 

Good for Offset, though, and hopefully good for fans once the record drops.


Offset, 2019

Offset: "I Cried to Myself While Doing This Album"

"I love my kids, this is who I do it for.”

Offset, Migos, Father of 4, album review

Offset 'FATHER OF 4' 1 Listen Album Review

'FATHER OF 4' is an album of great intentions but is unable to manifest its ideas into great songs.

Tory Lanez, 2018

Tory Lanez Explains Why His Mixtapes Are Better Than His Albums

“I would say my best music lives in the mixtapes.”

Tee Grizzley, 2018

Tee Grizzley Explains Why He Isn't Afraid to Saturate the Market

"The music world moves 200 miles per hour. Four months by today’s standard is like a year.”