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Drake "Reboots" His Career Through Guest Features, 50 Cent Says

"He's a smart enough guy to identify with who's coming."
Drake, 50 Cent, 2019

Some people call Drizzy Drake a waverider, but 50 Cent sees the criticism in a positive light. In a new interview with Streetz Is Watchin, 50 explained how Drake's "waveriding" actually helps keep him in the hip-hop game.

"He's a smart enough guy to identify with who's coming [up]," he said. "So you'll see a record: Drake, featuring Lil Baby. He'll jump on that song with them, and it reboots his energy."

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It's difficult to argue 50's take. Drake's working with upcoming artists firstly benefits the artists—hello, Drake co-sign—secondly keeps him on the mind of every demographic in hip-hop, and thirdly keeps Drake fresh and on the pulse of the sound. Some may categorize this behavior as waveriding, but from where 50 is standing, this is business acumen. 

If you want to sell a product for a long period of time, and Drake's career is now over a decade old, then you're going to have to do some research and adaption. Consider Drake's feature run his research and evolution as an artist. Do those sounds end up on his album? Not always, but they do keep him on the forefront of the conversation, which is what generates plays for his album in the long run.


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