Nostalgia moves units, or does it?
Following the 10-year anniversary of Drake's highly celebrated So Far Gone mixtape, Drizzy and company put the tape on streaming services. Now, per Hits Daily Double, the first-week projections are in, but they aren't your standard Drake numbers.
So Far Gone is currently projected to move a total of 40 to 50 thousand streams-plus-sales in its first week, with only five thousand of those units coming from pure sales. For context, Scorpion moved "732,000 equivalent album units" in its first week.
Now, these are still not numbers to scoff at—and they aren't even final—but we must remember, Drake is Drake. He is an international superstar. Not to mention, nostalgia is a major market mover, and hip-hop has been all but dead (album release-wise) the past two months. These factors considered, breaking the 100 thousand mark in its opening week wasn't a far-fetched prediction.
At the same time, it can easily be argued that these are actually very impressive numbers for 10-year-old material. This is also the largest first-week projection for a mixtape-to-streaming service add to date. There is no real baseline for how well this type of project should perform, so in that scope, So Far Gone will set the bar.
Regardless, these numbers—for Drake and Drake alone—are sobering. Or not.