In a new Complex feature on Odd Future, we get insight into Tyler's creative ethos back in 2011, when he ignored a call from an interested Rick Ross.
“Rick Ross called me out of nowhere and was like, 'Yo, what’s up with Odd Future? I wanna talk to that Tyler kid. I want to sign him,'" Nick Diamond of Diamond Supply said. “It was funny, ’cause when he called me, Tyler was actually in the store, standing next to me. So I was like, 'Rick Ross wants to talk to you.' Tyler goes, 'I don’t want to talk to Rick Ross.' I was like, 'Dude, just fucking talk to him.' He was like, 'Nah. I can’t talk right now.' So I didn’t put him on the phone. But so many people I knew from the music industry started calling me about Tyler.”
This story is a testament to Tyler's creative fortitude. So many other up-and-coming artists would have jumped at the chance to take a call with Rick Ross, talk about signing with his record label, Maybach Music Group, and immediately broaden their career, but not Tyler. Tyler has always flown in the face of the music industry, with his rise happening organically. No radio, no massive placements, just good music and a cult following that supports him at his every turn. And let's not forget, artistic growth.
Tyler, The Creator, in 2011 and beyond, believed in himself and his vision, and this has ultimately been the largest credit to his immense success. First signing a one album deal with British independent label XL Recordings for his debut, Goblin, and then eventually signing to Columbia Records in a partnership with his Odd Future imprint, Tyler has maintained full creative control, and with his other creative ventures in fashion and film, his creative touch permeates any corporate entity.
Tyler is Tyler, and no call from any artist is posed to change that truth.