Juice WRLD is a sensation. That's not just a blog opinion, or a fan opinion, either. His entire team believes in him and his new album, Death Race for Love.
In particular, Aaron “Dash” Sherrod, VP of A&R at Interscope, who, in a new profile in Billboard, deemed the Chicago native a generational talent with a generational body of work.
“It’s his Reasonable Doubt. His Life After Death,” Sherrod said, citing classic albums by JAY-Z and Notorious B.I.G, respectively. “One hundred percent, people are going to be talking about [this album] for years to come.”
Whether or not this is true remains to be seen—the album will be released on March 8—but before we press play, the Billboard profile acts as a good sell. The record was made in only five days and is heralded as the true synthesis of Juice WRLD's style.
"My new album has no boundaries," Juice WRLD said. "I finally found my own style, and it’s the best feeling ever.”
While this is exciting, it's also worrisome. A free artist is a happy artist, making quality music, usually. At 22 tracks, Death Race for Love might well be a marvel, but with so many songs, we are introducing more room for error.
We can only hope that the record is as tight and impressive as Sherrod implies. Reasonable Doubt, a classic of all classics, is a tall order, but we are rooting for Juice WRLD all the same.