New York, NY -- Thus far in our
Behind the Booth
series, we've brought readers exclusive five-question interviews with a
, and a high-profile
. Now, we've posed the same key questions to graphic/web designer
, founder and owner of
. Though you may not know Le by name, you've undoubtedly encountered his work: since opening up shop in 2003, he's helped many of the game's biggest names add a visual kick to their online presence. In the interview below, Chris Le drops some details on some of his most exciting projects, as well as a few other business ventures he's working on in '09.
What was your first job in the music industry?
My first job is actually my current job in Graphic Designing & Directing. I started out by designing for local artists, which helped me gain a reputation in my area. Later on, I received freelance jobs with
The Black Wall Street
to design print and web work for their stable of artists.
What is your proudest achievement?
My proudest [achievements are] receiving a sales plaque for The Game's
world wide sales and working directly with Nas on his online presence.
What projects are you currently working on?
I am currently working on the Rick Ross
Deeper than Rap
campaign, as well as work with Teairra Mari, Shiest Bubz, Calico, Christina Milian, Game and many other majors.
How can the music industry prosper long term?
I believe the industry can prosper long term if artists deliver good music and have a great marketing campaign for their artists. They also must have effective communication visuals to promote their music in order to prosper long term.
What are your goals for 2009?
My goals are to deliver good visuals, effectively run my new marketing company with my business partner, Andrew Lim, and to release projects from my record label,