New York, NY — The New Year is all about making a fresh start, and no one has taken the rejuvenating spirit of 2009 more seriously than
Bobby V
. The R&B heartthrob, formerly of
’
Disturbing Tha Peace
label on
Def Jam
, has taken his skyrocketing career into his own hands, starting his own
Blu Kolla Dreams
imprint under the
EMI
umbrella.
Saturday night at the Bronx’s Lehman Center for the Performing Arts, Bobby V. and
alumnus
Pleasure P
set the stage for an “R&B Takeover”
Rappers
Jason Fox
and
Chipz
, followed by
Konvict Muzik
’s latest signee,
Robbie Nova
, warmed up the crowd for Pleasure P. Upon taking the stage, P orchestrated a fan dance-off to Pretty Ricky’s smash “Grind With Me.” Mingling past group hits like “
” with the his own singles “Did You Wrong” and “
,” Pleasure P raised anticipation for his solo debut, due out in May.
Bobby V then took the stage to raucous applause, glimmering in a diamond-studded chain and belt. He practically glided across the stage in low-riding jeans and a black tank, even bringing up one lucky female to serenade her personally. Dozens of fans screamed as Bobby launched into renditions of the suave, mid-tempo “Slow Down,” his guest spot on
’s hit, “
,” and the club number “Tell Me.” The star, in addition, showed off his vocal chops on past singles “
” and “Turn the Page.” When Bobby performed his latest single, the
-assisted, “
,” audience members were more than happy to sing and clap along.
The Atlanta native plans to release his third album,
The Rebirth
, on February 10.