New York, NY -- Platinum, Grammy Award Winning Rapper Chamillionaire is set to debut the highly anticipated video for Hip Hop Police featuring Slick Rick along with a full length video introduction of the controversial new track, titled "Evening News" off his forthcoming sophomore effort, "Ultimate Victory" which will be released on September 18th by Chamillitary/Universal Motown.
The groundbreaking, two-part, nine minute video directed by Mark Klasfeld plays like a short cinematic film, showcasing Chamillionaire’s acting prowess as the hip hop star physically transforms into three different characters, playing hip hop cop Hal Sharpless, news anchor Bob O’Wildy and news reporter, Cashus Burns, in addition to playing himself.
The premiere single produced by JR Rotem isn’t a record about real cops, but rather a clever play by the Houston rapper to address the national scrutiny that hip hop music and artists have received by critics and figures who continue to police hip hop, placing blame on the art form for social issues that the artist feels are deeper rooted. Also seen in the video is a rare cameo appearance by featured artist Slick Rick who switches into his own rival character, Detective Jeffrey Jackson.
With “Hip Hop Police” creating the perfect segue into “Evening News,” a bass heavy, Kane Beatz produced track, Chamillionaire gets into full character in the video as Bob O’Wildy, the opinionated Caucasian news anchor known for vilifying your favorite rapper. As O’Wildy gets into a heated debate with Chamillionaire about different topics, including past and current events, ranging from hip hop, the war, gas prices, Kobe Bryant, Hurricane Katrina and even Kanye West's comments about President Bush - in the end - only one person wins the debate with public approval.
“I decided to make two separate videos and put them jointly together because the new album itself plays like a motion picture, with one song setting the stage for the next, before coming together at the very end to convey the message of ‘Ultimate Victory,’” says Chamillionaire. “I felt the best way that I could drive my point across is to show the visual of both records back to back.”
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The double world premiere of “Hip Hop Police” and “Evening News” will make its video debut this Thursday, July 26th on “BET’s Access Granted” at 8:30pm EST.
With the recent release of the latest installment of Chamillionaire’s famous mixtape series, “Mixtape Messiah 3” along with an hour long DVD for free download off his official website, www.chamillionaire.com, the hip hop star is currently preparing for a 6-week promotional tour. “Ultimate Victory,” which features guest appearances by Lil’ Wayne, Krazyie Bone, Pimp C, Famous and Devin The Dude to name a few, in addition to production by Happy P, The Runners, Play N Skillz, The Beat Bullies and others will be released on September 18th.
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