So So Def/Virgin Snap Music Innovators Move More Than One Million Ringtones Before Album Street Date.
So So Def/Virgin Records' 'Snap' music innovators DEM FRANCHIZE BOYZ have surpassed the million-selling milestone with master ring tune sales of 1,056,924, a full week before their debut album street date. With a hardcore club sound now acknowledged as the new national wave in hip-hop, DEM FRANCHIZE BOYZ' ("DFB") So So Def/Virgin album, "ON TOP OF OUR GAME" has hit stores and is now available for purchase.
DEM FRANCHIZE BOYZ struck a chord with mobile music fans, crossing the million sales threshold for master ring tunes from four tracks from "ON TOP OF OUR GAME," with the best sellers being the ring tune version of their Number One urban hit "I Think They Like Me," as well as their fast-rising Top Ten follow-up "Lean Wit It, Rock Wit It." Other DFB tracks ringing up mobile music sales include "Ridin' Rims" and "Stop Callin' Me."
With two smash singles, videos and ringtones driving album sales, the album topped 100,000 units the first week in the national Billboard Top 200 and R&B charts.
Virgin Records Urban Music President Jermaine Dupri said: "Ring tunes are a personal expression for fans, and it's not a surprise to me that Dem Franchize Boyz, who have pioneered their own style, have been in demand in the mobile format. It's off the hook." Commenting on the market surge behind DFB, and the mounting successes of the department, Dupri added: "I'm jus' gettin' started."
Virgin Records Chairman Jason Flom commented: "Jermaine Dupri and his staff have hit a home run with Dem Franchize Boyz. This phenomenon began back in July with the launch of the first single as a ring tune on the same day it went to radio."
"Lean Wit It" continues to scorch its way up the charts, this week bulleting at No. 23 on Billboard's pop Hot 100, No. 9 on Billboard's R&B Hip-Hop Songs, and No. 9 in the airplay-based Urban chart.
The group's 'Snap' music breakthrough, "I Think They Like Me," continues to display extraordinary staying power in its fifth chart month, currently standing at No. 35 on the Billboard Hot 100, No. 12 on Billboard R&B Hip-Hop Songs, and No. 13 in Urban airplay.
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