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Diddy Proclaims "I Am King" with New Men's Fragrance [Video]

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New York, NY -- In a new "Diddy Blog," rapper/producer/actor/entrepreneur Diddy takes the opportunity to introduce viewers to his new men's fragrance, I Am King, available exclusively at Macy's. He dedicates the fragrance to all the family men out there, as well as to Martin Luther King, Muhammad Ali, and Barack Obama.

Following Diddy's video blog is a mini movie shot to promote the fragrance (also titled I Am King). In it, he makes a strong case for his selection as the next 007. After all, with our first President entering the White House this January, could a black Bond be far off?

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