NEW YORK, NY -- American Eagle Outfitters, Inc. today announced its Spring Break 2007 lineup with performances by Fergie and Grammy-winning artist Chris "Ludacris" Bridges, as well as Cute Is What We Aim For and The Academy Is ... in Cancun. DJ AM will spin on Thursday Club Nights in Acapulco. Millions can log onto ae.com or visit American Eagle stores to see selected exclusive video and photos of performances as well as AE Web Confessionals from actual Spring Breakers in Mexico.
In both Cancun and Acapulco, American Eagle will regale the beach with DJs and contests on the daytime stages, dodge-ball arenas, and free AE Spring Break totes. AE Cabanas will provide a place to relax, cool down and lounge in hammocks and daybeds. Spring Breakers will also be able to customize their own Spring Break t-shirts and sample REAL, American Eagle's signature scent. A limited edition AE Spring Break 07 tee is available while supplies last on ae.com.
"AE is bringing the spirit and fun of Spring Break to its customers since not everyone can travel to a Spring Break destination" said Kathy Savitt, chief marketing officer, American Eagle Outfitters. "Whether it's picking up a free AE tote bag with other Spring Break essentials, checking out exclusive performances on ae.com or in our stores, or uploading your own Spring Break videos, we're excited to give our customers a great way to celebrate."
The party kicks off with Fergie on March 6 at The City in Cancun. Ludacris takes The City stage on March 20. Complete performance schedule as follows:
March 6: Fergie
March 20: Chris "Ludacris" Bridges
March 13: The Academy Is ... *AND* Cute Is What We Aim For
March 21: Jasper Redd and AE Campus Comedy Challenge Winners
March 8, 15 and 22: DJ AM