Kardinal Offishall Throws Not 4 Sale Listening Party [Exclusive Coverage]


Article By:

Erica L.

New York, NY -- Kardinal Offishall is Toronto’s most successful crossover rapper on the US mainstream circuit. For the release of his fourth LP,

Not 4 Sale

, he called upon some of the biggest heavy-hitters in the game for some guest-spots on the blast-worthy album to show why, in his opinion, “the world changes on September 9th.”

The guest-spots aren’t the reason why everyone should love the new album--in fact, Not 4 Sale will be proving that with, or without features, an album can have substance. Industry insiders and aficionados filled Legacy Studios to enjoy the sounds of

Kon Live

’s hottest product on the market, and not surprisingly, the party got started when the chart topper


blared through the speakers.

Kardinal, who maintained a low profile throughout the event, knew that was only the beginning. He played the back for the majority of the listening session, only surfacing to thank his guests for coming out a la

Def Comedy Jam

's Russell Simmons, and popping up for a few photo-ops. The producer/emcee kept the crowd happy with a plethora of bass-heavy beats, like the gritty

Set It Off

featuring the


, and

Bad Like We Bad

, the fiyah reggae tune, both produced by


and Kardinal. On

Graveyard Shift

, Konvict boss


joined Kardinal to spit some stressful rhymes, “

Full of crushed dreams and nightmares, baby-mothers can’t afford to pay that daycare/ activists try to come around like they care…suffering, the rules is unfair, hustling for more just to get that bus fare.

As Kardinal told DJBooth.net in an Offishall


, he won’t be selling us anything that isn’t the real deal. “The album is, I think, filling a void,” he said. “Filling a gap in creativity that we need in hip hop. And people always say, ‘instead of just complaining or talking about what you think hip hop is lacking, why don’t you just aggressively go and try to rectify the situation?’ and that’s what I’m doing.”