Friday night, as the sun set over Hollywood's world famous
tower, former teen heartthrob turned platinum selling solo artist
gave DJBooth.net and other assembled press an exclusive sneak peek of his upcoming third album
, taking the assembled press through each and every track of the scorching album he recorded in only one intensely productive week.
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the most personal and creatively complex album of his career, an album he was intricately involved in, from conception to songwriting, Omarion explained that his ever-expanding repertoire was a natural result of the current state of the music industry.
"There are no boundaries in the music industry anymore," he said. "Rappers are singing, singers are rapping, some artists are even DJing parties now, so I really wanted to do new things on this album, to continue to break boundaries.
Saying the track was perhaps the best song he's ever done, Omarion seemed particularly proud of
, the smoothly banging cut that's slated to become the album's second single.
Video by Jose Ho-Guanipa
is set to hit stores and online tomorrow, Tuesday, January 12. Be sure to keep it locked to DJBooth.net for a review of the album, coming later this week.