New York City, NY - Director Rik Cordero and his production company
’s independent approach to music video content has played a central role in the creation of
. The channel is in support of bringing
's unique style of video production to a central location which emphasizes video quality.
"Our initial goal was to produce the most versatile, creative and unpredictable music videos that really stood out from the mainstream," said
's Founder, Rik Cordero. "Channel Three/21 will give us the ability to maintain our identity as well as a higher-quality media platform to launch video content without compromise. The days of pixelated and overly compressed videos on the Internet are dwindling."
Three/21 has pioneered the landscape of independently produced videos by shooting major recording artists such as Jay-Z, Nas, Snoop Dogg, Busta Rhymes, Q-Tip, Consequence, The Roots and many more. In urban music video content, Three/21 has the most visible online presence.
"My partner Nancy Mitchell and I have already begun discussions with young, upcoming filmmakers who have made their mark with consistent, quality video production throughout the Internet," said Cordero. "Channel Three/21 will nurture their passion while providing a perfect environment for labels, sponsors and advertisers who are trying to reach a specific web audience, from music to narrative to lifestyle. Make no mistake, the content on our channel will be engaging, thought-provoking and visually-stimulating material created by any means necessary. Our goal is to have extremely high replay value from a filmmakers perspective."