LOS ANGELES, CA -- The Hip-Hop concerts known as UNITY originally started in 1991 and became the central point of a whole Los Angeles Hip-Hop movement. Started by William Lanakila Operin aka "Bigga B," UNITY catered to a growing Hip-Hop audience and laid the foundation for an environment where Gangsta Rap prevailed in the early nineties. Unlike other events of its time, UNITY saw legendary Hip-Hop artists such as Wu-Tang Clan, Nas, Busta Rhymes, Pharcyde, Biggie, Jay Z, Hieroglyphics, Boot Camp Click and others grace their stage. A decade-and-a-half later, UNITY, now called Soul Assassins UNITY Festival, is being resurrected by the legendary Soul Assassins.
The previous sold out show was a monumental display of Hip-Hop enthusiasts, and performing artists alike connecting in the true spirit of UNITY. . The show was an over-whelming success, and The Source magazine was there to capture it all, which resulted in a feature two-page spread in the JAN 07 edition.
"The first show was an incredible night, it was proof that people still want to see quality hiphop shows....March 8th is gonna b crazy!!" -Chace Infinite
Due to the first Unity's over capacity / sold out show, the second installment of UNITY on March 8th 2007 had to be expanded and will now be held at the famous Avalon Theater in Hollywood. This event promises to be an eclectic resurgence of mind blowing Hip-Hop energy which features the first official Los Angeles performance by La Coka Nostra, a supergroup comprised of House Of Pain's Everlast, Danny Boy, and DJ Lethal, Non Phixion's Ill Bill, and Boston's very own Slaine. Also onstage, Evidence of Dilated Peoples along side Defari of the Likwit Crew, plus Puerto Rican rap star Chino XL and new Hip-hop buzz group Pacific Division. All star DJ's for the night are DJ Mark Luv / Zulu Nation, J-Rocc of the Beat junkies, and Mr. Choc. The event will also feature a cash only retail installment by L.A.'s premiere streetwear boutique Grey One.
In the continuous spirit of excellence, UNITY will host special surprise celebrity performances only to be revealed once you step in the door. We urge everyone to get tickets in advance to guarantee entry, as this show will also be SOLD OUT! Tickets are available at
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