Santa Monica, CA --
Collipark Music / Interscope Records
and mega-trend-setting Atlanta rap artist Soulja Boy Tell‘em, announce a multi-year sneaker and apparel contract with Yums Shoes that will tap into Soulja Boys Tell’em’s growing influence as a top-selling artist.
This tier one endorsement allows the rapper, in conjunction with Yums’ designer Tex, to design his own signature shoe within the Yums’ Block Star line of sneakers, which uniquely emblazon the soles of each colorfully crafted shoe with graffiti art. Soulja Boy Tell’em and Tex will also design street-oriented apparel for Yums Shoes.
for an extensive display of Yums Shoes designs, apparel and more.