Today music lovers from across the globe start touching down in Austin, Texas, for the world's biggest and most extensive music festival, SXSW. For the next seven days literally thousands of artists will be hitting stages across the city, which is both a blessing and a curse. With so many options, how can you possibly know who's worth their time?
So while you can always trust The DJBooth to steer you in the right direction hip-hop wise, we've turned to our friends at Pepsi to supply some broader suggestions from across the sonic landscape. From English sensation
to Korean popstars like
to Toronto groups that couldn't possibly be confined to a single genre like
, this is a list for those truly willing to stray from their music comfort zone and check out the next big thing.
As they write, SXSW is now the "epicenter of emerging (and already emerged) talent," so before you hit the streets of Austin, be sure to expand your musical horizons and check out