This Week in Hype: Lil Wayne, Birdman & Cash Money at the Crossroads


This week on the podcast I talk about the pending Lil Wayne and Birdman divorce - is this the biggest split in hip-hop history? What happens to Cash Money now? Will Drake still be able to put out an album this year? The implications are insane. Plus, I bring on internet rap expert Mike Trampe to talk about his early days and drop some dos and don'ts when it comes to online music marketing.

Discussed This Week

  • As always, shouts to Tino for that dope theme song. You should follow Tino and hear Tino’s story in full on the podcast.
  • Thanks to this week's (pretend) sponsor, Doc Elliott's Grooming Co
  • It didn't really sink in until I read the lawsuit - do you realize what a big deal this Cash Money break up is? DO YOU?!?!?! We're talking the biggest split in hip-hop history - yes, even bigger than Roc-A-Fella. Literally of billions of dollars and the course of hip-hop hangs in the balance.  
  • I bring on Mike Trampe to talk about how his early days rapping lead to a job at HipHopDX and his hip-hop marketing expertise (hey rappers, don't post pics of yourself with guns and drugs). You should follow @MikeTrampeTV and check out his company, MAAD Management.  
  • This week's closing song is Bone Thugs' "Crossroads" because it's fucking awesome that's why.
  • The podcast is also on iTunes, SoundCloud, PodomaticAudiomack and now, Stitcher! So yeah, it's kind of a big deal. 

[Nathan S. is the managing editor of The DJBooth and a hip-hop writer. He also occasionally talks in podcast form and appears on RevoltTV. His beard is awesome. This is his Twitter.]