What I enjoy most about being a writer is experiencing an artist's live show, because it allows you to get an idea of who the artist is as a person as well as a performer. Of the many events I’ve attended over the last few years, I can attest that the best concerts usually occur when sponsored by a well-regarded liquor brand, since they have enough clout and capital to book the hottest venues with today’s most popular recording artists.
In fact, my most memorable experiences come from attending Heineken, my favorite beer’s annual Red Star Access Tour Series. On September 15, 2012, the Heineken Red Star Access tour traveled to Pier 36 in New York City, and was hosted by
and featured performances by Taylor Gang’s
Frenchy strolled on stage with his coke boy ways, blowing through what felt like a few birds as his 35-minute set included
I’m a Coke Boy
Straight Off The Boat
, while Taylor Gang’s Wiz Khalifa wrapped things up with a selection of fan favorites.
In addition to Heineken’s performances, guests such as
were treated to entertainment stations, equipped with gaming zones that featured the latest EA video games; a photography station that displayed photos on stage; and an audio mixing area powered by the DJ app, Algoriddim. Free gear from Heineken's partnerships with New Era, Black Apple, Rocksmith and Diamond Supply, was also given to fans before the night ended.
Props: Jon Simon Daily & Team Epiphany