Have you ever wondered why your favorite artist goes months or years without releasing music?
One of the least discussed reasons is label abandonment.
Layoffs across the recording industry often leave artists stranded, with nobody in the building interested or available to champion their art. Label abandonment doesn’t just mean financial struggles; it disrupts the artist’s support system.
Product managers, A&Rs, and commerce teams play pivotal roles in an artist’s career. When they turn over, it’s not just a change in personnel; it’s a hit to an artist’s stability.
Product managers are often the architects of an artist’s image and strategy. A change here can mean a shift in direction, affecting the artist’s growth and connection with their audience. Imagine building a house, and halfway through, you require a new contractor and blueprints.
Beyond the job’s core responsibilities, A&Rs (Artists and Repertoire) often serve as mentors. They guide artists, shaping their sound and helping them navigate the industry. When A&Rs change, everything falls apart, often leaving the artist in limbo.
Commerce teams handle business, ensuring an artist’s work reaches the right audience. Changes here mean a potential shift in marketing strategies, affecting how an artist’s music is pitched. It also disrupts the relationships that exist between label reps and DSPs.
And let’s remember the human side. Artists build deep relationships with their teams. Sudden turnover isn’t just professional; it’s personal. Trust is disrupted, and the artist might question the label’s long-term commitment to them and their career.
If you’ve been patiently waiting for new music from your favorite artist, instead of callously replying to their latest X post with “drop new music!” remember what could be happening behind the scenes and remind them how much you appreciate their art.