Stanton Is For Sale - DJBooth

Stanton Is For Sale

One of my personal favorite DJ Equipment manufacturers of all time is now up for sale. Stanton-Magnetics and all of its subsidiaries (KRK, Cerwin Vega, etc.) are up on the auction block by the Parent Company ML Capital. Rumors say the announcement was made right before the NAMM 2011 show. Only time will tell what happens with the company and their DJ equipment, but for now its just business as usual as we are set to receive the revamped SCS1 System any day now.
Author:
Publish date:
stantonsale.jpg

One of my personal favorite DJ Equipment manufacturers of all time is now up for sale. Stanton-Magnetics and all of its subsidiaries (KRK, Cerwin Vega, etc.) are up on the auction block by the Parent Company ML Capital. Rumors say the announcement was made right before the NAMM 2011 show. Only time will tell what happens with the company and their DJ equipment, but for now its just business as usual as we are set to receive the revamped SCS1 System any day now. The reasoning behind the sale of Stanton seems to be attributed to poor sales figures, the firing of a top sales executive, and lack of overall product innovation. In some ways I can agree with the sale and almost saw it as inevitable after Stanton stopped cranking out new decks and mixers on a regular basis. It just seems that the competition invested more time and development with their products than Stanton was willing to, and the results speak for themselves. The SCS1 system could have taken off as the premier MIDI solution for DJ's looking for a vinyl experience with all the digital goodness they could handle all wrapped in one. Because of poor planning and implementation, Stanton was forced to redesign the firmware and applications so that the system could function correctly in the first place. Since Stanton missed that boat, Numark, GCI, and others were allowed to gain serious marketshare while Stanton just stayed still. Business is Business I guess, but I hope the Stanton Group sticks around for a little while longer... Something tells me that they still have a few tricks up their DJ Sleeves.

Buy Pro Audio gear at the lowest price on Reverb.com

Related

stantondjc4.jpg

[Video] 2012 DJ Expo - Stanton Booth

The Stanton DJ division are also in the house at the Atlantic City DJ Expo and we are there to show you what they've got for us. First off, they had the Stanton CMP.800, the SCS.4DJ, the DJC.4, and so much more. Everything was on display ready to use for any who wish to do so. Also in the booth were the entire line of KRK Studio Monitors and the Cerwin Vega speaker and subwoofer line. We'll be getting a few of those in for review soon as well, but for now, check out the Stanton, KRK, and Cerwin Vega booth video inside.

m207-square.jpg

[Video] Stanton & DMC Present DJ Switch & Cutmaster Swift

Stanton, (now part of Gibson Audio Division) has teamed up with the Legendary DMC DJ Battle company to bring us an eight-part web video series showing DJ Switch and Cutmaster Swift getting busy on the Stanton STR8-150 turntables and Stanton M.207 two-channel Professional Effects Mixer. The videos also go into the details of their sets and why the professional Stanton DJ gear gets the job done nicely. Check out this quick web-series after the jump.

scs4dj.jpg

Stanton SCS.4DJ Digital DJ Mixstation Unboxing & First Impressions Video

It's Finally Here! The Stanton SCS.4DJ is the first All-In-One DJ System, with an on-board computer, LCD screen, and software package tucked away into one compact DJ package. The Stanton SCS.4DJ Digital DJ Mixstation can work as a stand-alone unit or as a full out MIDI controller for other popular DJ software on the market. The complete video review will be finished shortly so stay tuned. In the meantime, check out or unboxing and first impressions video to see the SCS.4DJ up close and personal and tell us what you think.

nisale2010.jpg

Production Gear: Native Instruments 5-Day Sale!

Native Instruments has just announced their 5-day sale (now only 4-days left) to get most of its production software suites at 50% off the normal price. They are also currently offering 50% off on all their Traktor DJ programs until the end of the year. Think of it as NI's way of giving thanks to all the producers and DJ's out there that want to continue to bless us all with the gift of music. Native Instruments draws the curtain and unveils an unbeatable limited-time offer: Between November 25th and 29th, 2010, you can save 50% on all* individual KOMPLETE Instruments & Effects in their Online Shop. Links and Discount Details inside.

traktorudgtrolley.jpg

Traktor UDG Trolley On Sale Now

Here's a bit of a deal for current Traktor DJ's who need a nice bag to get their Traktor Controllers, laptop, and other DJ gear from place to place. The new high quality UDG Trolley bag made specifically for Native Instruments Traktor products is now on sale for the price of $99. It can easily store all the Traktor controllers such as the S2, S4, F1, and X1 along with a 17-inch laptop all at once. These are only available for a limited time, so once they're gone, they'll be gone for good. Check out the press release and purchase links inside to get yours today.

scs4dj.jpg

Introducing the Stanton SCS.4DJ Controller

Just in case there weren't enough all-in-one media controllers on the market, Stanton DJ Division has just introduced their latest controller into the mix. Announced at Musikmesse 2011, the all new Stanton SCS.4DJ Controller is well on the way to a store near you. Stanton has managed to be unique amongst a plethora of media controllers out there by allowing the DJ to use the SCS.4DJ without a computer! The software is pre-loaded so all one has to do is add music and start rockin! Press release and more info inside.