- Artist: Kanye West
- Track: All Day (Brit Awards Performance)
- Album: TBD
Most artists premiere a new song on SoundCloud, or if they're smart on DJBooth. Kanye West? He uses major award and art shows to do his bidding. Why? Because his life is dope and he does dope sh*t. After premiering Wolves during New York Fashion Week (and following up with a repeat performance on SNL) Kanye unleashed the full version of All Day on the world Wednesday via an epic performance at the British Music Awards. The similarities to Wolves doesn't stop at the release strategy. Joining Yeezy on stage is Minnesota native, and relative unknown Allan Kingdom; shades of Vic Mensa. Though All Day is all buzz, little is actually known about the fiery effort. Is It produced by Kanye himself? Is it on the new album? Does this mean the new album is that much closer to it's "surprise" release? Time will tell, but for now, just enjoy the spectacle that is Kanye West.