Kendrick Lamar - Alright

  • Artist: Kendrick Lamar
  • Track: Alright
  • Producer: Pharrell Williams and Sounwave
  • Album: To Pimp a Butterfly

UPDATE: Read "The Definitive Breakdown of Kendrick Lamar’s 'Alright' Video"

Wow. Kendrick Lamar has released the Colin Tilley-directed visuals for Alright, a standout selection off his sophomore major label album To Pimp a Butterfly, and they are incredible. Shot in black-and-white, the video accurately depicts the type of life many are forced to live when they hail from the same corner King Kendrick still calls home. But when he says, "We gon be alright," juxtaposed to the faces and circumstances in the video, it's easy to ignore what we are watching and believe what we are hearing. Kendrick has our trust. This bond appears broken come the conclusion of the video, but surprisingly, and thankfully, it is not.