- Artist: Big K.R.I.T.
- Track: NOW or NEVA
- Producer: Big K.R.I.T.
- Album: Jonny Shipes Presents GoodTalk Vol 9 (Curve Your Enthusiasm)
Fresh off signing a new deal to Def Jam, (like, literally the ink is wet on the contract) Big K.R.I.T. seems to be making moves as fast as anyone in the game right now. With the success of his DJBooth-sponsored mixtape K.R.I.T. Wuz Here, it’s easy to see why Krizza is getting such a big buzz, and to celebrate, today the Miss. native brings us a fresh joint off the upcoming mixtape Good Talk Vol. 9 (Curve your Enthusiasm), due in August, entitled NOW or NEVA. Showing off his many talents, Krit not only lays down some rewind-worthy lines, but does production duty as well. On the beat side, he opens with a sample from the Rocky IV; fitting considering his production packs a couple of punches itself and is definitely a beat that you drive slow to. Lyrically, Krit brings a smooth style with the kind of Cadillac rapping that just makes you want to lean your seat back and roll. With tracks like this, success seems certain for K.R.I.T. Not later. Not never. Now.