- Artist: Bobby V
- Track: Never Give Up
- Producer: Murphy Mitchell, Bobby Wilson, Jeff B, J Leron
- Album: Peach Moon EP
Feeling gloomy about your romantic prospects after spending yet another Valentine's Day solo? Had your heart broken so many times you're not sure you can bear to risk it again? Bobby V's got a message for you: “Never Give Up on love.” On the latest single off 2013's Peach Moon EP, released along with visuals by Ben Brown and LP 1080, the R&B hitmaker assures us that, no matter how dire things currently seem, with a little tenacity and perseverance our luck is bound to change. His encouraging verses and vocally impressive hook come backed by the lush, driving live-band production of Murphy Mitchell, Jeff B, J Leron and the artist himself. A soulful pep talk set to music, Never Give Up is just one of many ear-pleasing cuts to be found on the Blue Kolla recording artist's latest opus, available now for streaming and purchase in The DJBooth.