- Artist: Ciara
- Track: Never Ever ft. Young Jeezy
- Feat. Jeezy
- Producer: Polow Da Don and Elvis ‘BlacElvis’ Williams
- Album: Fantasy Ride
The best artists are skilled at switching between a variety of musical styles and lyrical themes. In Ciara‘s case, complementing her club bangers (Goodies, 1-2 Step, Get Up, Go Girl) are slower, more laid-back jams (And I, Promise, Can’t Leave Him Alone). Staying true to that gameplan, she has reenlisted Promise producer Polow Da Don for the latest single off her long-awaited junior album, Fantasy Ride. Never Ever is a smooth track encouraging females not to let their unrequited love for any man ruin their lives, but CiCi doesn’t neglect to provide a male perspective – enter Young Jeezy, who delivers a guest verse reminiscent of his contribution on Usher‘s Love in This Club. In a nutshell, Never Ever has something for everyone; hopefully that appeal is enough to get Fantasy Ride a solid release date.