Pharrell Williams - It Girl

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To date, all three official videos off Pharrell Williams's latest full-length have followed the general framework of “a bunch of people dancing in a colorful environment.” Rather than playing it safe with number four, It Girl, the superproducer-turned-pop hitmaker has hooked up with director Mr. fantasista utamaro and visual artist Takashi Murakami to create a clip reminiscent of what you might see if you dropped acid at the Sanrio store. As for the record itself, it's a bit lower-key than previous releases, but Pharrell's catchy falsetto crooning and sinuous rhythm section ensure that it won't sound out of place in the club. For more, cop G I R L, available now in stores and online.