The hip-hop industry, inside and out, is a “you scratch my back; I’ll scratch yours” business. For example, it should come as no surprise that large market (such as NYC, L.A., and Chicago) radio stations often give increased spins to artists who take the time to make in-house visits to their station. To highlight the art of the “industry hookup” (and we aren’t talking about Jay-Z and Beyonce), Def Jam rostermates Young Jeezy and Kanye West have come together for the new buzz single, Put On. The song, which is produced by rising star Drumma Boy, showcases Jeezy being Jeezy and West being… T-Pain? (Yup, the voice box is back and evidently Kanye went wild.) After placing the Atlanta trap star on the remix to his Can’t Tell Me Nothing, West truly Put On for his homie.
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