Kendrick Lamar
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Why Authenticity Is More Valuable Than Ever In Music
In today’s overly-saturated music market, where artists compete for our attention, authenticity is more valuable than ever.
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There’s No One-Size-Fits-All Approach to Releasing Music
There are multiple blueprints for success. Not all of them work for every artist.
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“The World Is Endin’”: Kendrick Lamar’s ‘DAMN.’ Premonition Came True
“With every fresh listen, ‘DAMN.’ sounds more and more like a premonition of the end of days, an album made for this exact uncertain and imperfect world.”
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What It Means to Claim You’re the “Greatest Rapper Alive”
Among the metrics with which we differentiate MCs, this one claim may be the most telling. At the very least, it’s worth talking about. Here’s why.
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What If Kendrick Lamar Drops a Rock Album?
Rap fans around the world are scratching their heads. Is Kendrick trolling us? Is this a joke?
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The Rapper’s Prayer: Lead Us Not Into Temptation
In part six of our micro-series, The Rapper’s Prayer, we’re reminded that, in the face of temptation, there’s always the possibility that life will be alright.
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5 Years Later: How Kendrick Lamar’s ‘To Pimp A Butterfly’ Speaks for a Generation
‘To Pimp A Butterfly’ wasn’t made to be ordinary, it was made to be exceptional.
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The Rapper’s Prayer: An Introduction
This is part one in our micro-series, The Rapper’s Prayer.
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The Thrill of the Unknown: Making a Musical Legacy
There’s no better example of a history-making career-artist than Beyoncé.












